Canterbury Case Study
Synopsis
Canterbury City Council embarked on a procurement exercise in 2018. Led by their digital team, its aim was to transform the customer parking journey by making it easier for customers to use the parking facilities in the city.
Sagoss was brought in to guide the Council how best to achieve this.
Challenge
Working together, Sagoss and Canterbury City Council identified multiple opportunities to make parking easier for customers and for the Council to manage.
After conducting a discovery phase with the Council, Sagoss proposed a solution which involved implementation of a centralised solution for parking. The result of which would ensure multiple parking locations are easier to manage from a single system. The solution would also provide the motorist with more convenient ways to pay.
Sagoss Solution
The Sagoss Blink Enterprise software solution platform was chosen to run Canterbury’s off-street parking estate.
Blink Enterprise enables the Council to use ANPR (Automated Numberplate Recognition) alongside
Sagoss’s intelligent parking kiosks and the Mobon cashless payment app to implement a cashless, barrierless, and ticketless customer parking journey. Key to this is Sagoss’s in-built tariff mechanism that allows the Council to instantaneously implement intelligent, flexible tariffs to incentivise users to return to the high street, take advantage of joint offers with retailers and to use Autopay to pay in a completely frictionless manner as they exit the car park.
The introduction of ANPR in our major car parks has given us flexibility in our service delivery and the ability to respond quickly to the changing demands of our customers. Positive feedback is strong and our customers tell us how simple they find the system is to use. We’ve benefitted from longer dwell times and increased revenue compared to comparative ticketed systems and we have over 43,000 customers registered online with all the benefits that brings to marketing and promoting to a relevant audience.